He established A to Z conventions and events in Jordan in 2004, and headed it for two years before passing the management role to his brother and moving to the UAE in 2006. In UAE, he enjoyed great success in roles with Etisalat as a Sales Manager and Damac as Director of Sales. Realizing the great potential of moving the headquarters of entourage marketing & events (A to Z previously) to Dubai, he restructured the company and decided to make it his mission to expand services in order to blanket the entire region. He believed strongly in the power of an integrated marketing approach, and as he founded entourage marketing & events, he coined the term ‘live communication’ to the services her provided. His dynamic, focused personality has developed solutions for companies and is convinced that with dedication, attention to detail and creativity, success is assured and well-deserved.