Idriss Al Rifai is an entrepreneur passionate about disrupting the Middle East retail market with technologies and customer-centric services that enable the growth of e-commerce in the region. While working as head of operations at one of the top 3 e-commerce website in the Middle East, MarkaVIP. He developed and optimized a last mile delivery solution tailored to e-commerce needs and requirements. Drawing on his knowledge of the Middle East and the retail market, he founded MENA360 in 2013 to provide global and regional e-commerce companies of all sizes with a 360° solution to enter the Middle East online space and reach customers across the region. MENA360 offers customized digital strategies and a tailored, superior end-to-end logistic solution for e-commerce companies.